Not sure if your Australian business website is due for a refresh? Here are the 10 tell-tale signs — and if you tick 3 or more, it's time.
1. It doesn't work well on mobile
Over 65% of Aussie traffic is mobile. If yours pinches, zooms, or breaks — you're losing customers by the hour.
2. It takes more than 3 seconds to load
Google research shows bounce rates jump 90% when load time goes from 1s to 5s.
3. It looks "2015"
Stock icons, big sliders, gradient buttons? Trust drops immediately.
4. You can't update it yourself
If every text change requires an email to a dev, your CMS is holding you back.
5. It's not converting
Traffic without leads means your design isn't doing its job. Modern UX and clear CTAs fix this.
6. It's not secure (no HTTPS)
Chrome flags any non-HTTPS site as "Not Secure" — a trust killer.
7. You've rebranded
New logo, new fonts, new voice — old site.
8. Your services or products have changed
If your site still says what you did 3 years ago, it's misrepresenting your current business.
9. It doesn't rank on Google
Old sites often lack schema, sitemaps, page-speed optimisation and mobile-first design — all ranking factors.
10. You're embarrassed to share the URL
If you catch yourself avoiding linking to your own site — that's the biggest sign of all.
What to do next
Book a free 30-min audit call. We'll tell you honestly whether a redesign is worth it, or whether a few targeted tweaks will do the job.